{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

While a lot of luxury brand names drive direct exposure with social networks advertising, celeb partnerships and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products have not changed a lot in years; it does not have TikTok, and does not provide stars